About Me
I've always been fascinated by why people choose one experience over another, what earns their trust, sparks their interest, or turns them into loyal advocates. That curiosity has guided me through more than 15 years across marketing, customer experience, and user experience research. From reimagining AMC Stubs into a loyalty powerhouse with over 21 million members, to leading multi-brand strategies at Enterprise Holdings, I've consistently used data, empathy, and storytelling to deepen engagement. Even before pursuing my Master's in UX, I was already applying research and design to shape better journeys and build emotional connections.
My UX Master's degree at Arizona State University helped me sharpen that instinct through hands-on projects, from testing independent ticketing apps and booking platforms, to evaluating festival websites and partnering with civic municipalities. These experiences solidified my belief that lasting design happens where user expectations, business goals, and operational realities intersect. Whether it's a better flow, message, or interaction, I'm driven to translate insights into tangible improvements. I'm now seeking roles where I can combine strategic marketing, CX frameworks, and user-centered research to design meaningful experiences—for users, customers, and the teams that support them.
Milestones in My Journey
Master's Student
2024 - 2025
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Dedicated full-time to completing a UX-focused graduate program
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Conducted qualitative and quantitative research projects
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Mastered usability testing, journey mapping, heuristic evaluations, and survey analysis
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Developed hands-on UX strategy, content design, and behavioral research skills
Lifecycle and Promotions Manager
2016 - 2019
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Relaunched AMC Stubs using research and journey mapping, growing membership from 2.5M to 22M
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Drove $1B in incremental revenue through customer segmentation & lifecycle strategy
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Synthesized customer feedback into roadmap priorities and product enhancements across channels
Formerly Enterprise Holdings, Inc.
Brand and Loyalty Marketing Manager
2005 - 2016
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Led loyalty marketing and app engagement for major brands, generating $3.17 billion annually from 4.6 million active users
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Improved reward redemption user experience through data analysis
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Conducted large-scale consumer research to enhance digital self-service and loyalty programs
Skills & Expertise
User Experience (UX) Research & Design
• Mixed-methods research (interviews, surveys, usability testing)
• Journey mapping & persona development
• Wireframes & interactive prototypes
• Accessibility (WCAG) best practices
• Human-centered design
Customer Experience (CX)
• End-to-end journey optimization
• Voice of Customer (VoC) programs
• Loyalty & retention strategy
• CX measurement & feedback loops
• Omnichannel service design
Marketing & Strategy
• A/B testing & conversion optimization
• Behavioral analytics
• Lifecycle marketing strategy
• Insights-driven storytelling
• Segmentation & personalization
Collaboration & Tools
CRM • Google Analytics • Figma • Microsoft Suite • Cross-Functional Collaboration • Strategic Communication • Stakeholder Engagement • Vendor Management
Let’s Connect
Whether you're looking to collaborate on a research-driven UX project, need strategic insight into customer behavior, or just want to talk shop about loyalty, storytelling, or design, I'd love to connect.
I am based in the Midwest and available for remote and hybrid opportunities. Open to roles in UX research, CX Strategy, Lifecycle Marketing, or Brand Innovation.
Let’s build something meaningful.
tim.f.morgan@gmail.com
Tel: 918-636-5671
